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Entertainment District Concept Design
Guangzhou, China
Located adjacent to the new Guangzhou International Arena and in the heart of the Luogang New City District of Guangzhou, the Guangzhou International Entertainment District will be one of the premier commercial entertainment destinations in the world.  When completed, the project will offer over 250,000 sm (2.75 million sf) of mixed-use retail, commercial, hotel, shopping, dining, clubs, bars, and world-class banquet/meeting facilities.
Specifically designed to accommodate the natural terrain of the site, the Entertainment District incorporates a series of terraced commercial buildings that are arrayed around a central garden plaza at the top of the hill.  The unique terraced design is a direct reflection of the beautiful surroundings, and inspires a harmonious natural design with spectacular views over its surroundings.  The design also incorporates substantial outdoor public plazas, gardens, and activated streetscapes that are so critical to successful “people friendly” commercial retail environments.  While it may appear that the terraced retail buildings are separated from one another, they are actually connected by an underground network of service corridors, freight elevators, and multiple loading docks - making the complex as easy for staff to operate and support as it is for guests to visit and enjoy.
The entire development has also been carefully integrated with environmentally sustainable design principles.